Wednesday, October 17, 2012

Collaborative projects

The first thing that came to my mind on collaborative projects is youtube!!! Youtube is so successful because it allows peer production- where no one has to meet together but still able to work together and produce outcomes... Youtube earns income mainly by advertising. But have you noticed(maybe girls noticed), that more and more people are teaching the audience to buy this and that, and even teaching other girls to put on makeup and introduce all kinds of products...

Most of the time,  girls start to teach other female audience how to apply makeup and state their opinions on different kinds of products... Gradually, cosmetic companies find out that this is a terrific way of promoting their products viral. They send their products to the (famous) girls on youtube, pay them to introduce thrir products on youtube.. Thats y more an more "sharing" videos are surfacing on the internet nowadays.

This has proven to be an excellent way to sell stuff, as youtube allows people to add comments underneath and there are always loads of discussion and different opinions on diff products. However, comments could be biased, as the person who's in charge of the video gets to delete hateful comments and thus only gd comments on products would appear.

1 comment:

  1. Oh yes, you are right! People sometimes make use of this new media for their own promotion. It is the same case of blogging: people will like to read the famous makeup artists' blogs and want to buy the products they are using because the readers may think the products they used must be the best. However, "Be Critical" to read their blogs is the key!!!!!Otherwise, we'll be easily trapped.

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