Last week during class, thanks to Jennifer, we were able to watch the extremely funny video of the Whooper Burger Commercial. This made me start to wonder the importance of making a great advert. The Burger commercial was a success because it was "new", not just the normal thirty second storyline that we usually see in tv, but actually making a simple documentary, by secretly video-taping people's reactions if the whoopers were gone.Very original. Attention-seeking. Success.
So i started to think what makes a good commercial. And this commercial came up instantly in my mind.
http://www.youtube.com/watch?v=nojWJ6-XmeQ&feature=related
What made this advert so successful is because it is attracting attention.
Culture jamming video- Teenage pregnancy nowadays is a serious problem and this advert addresses this problem directly and shows us the cons of not using a condom during sexual intercourse- the chance of having a badly behaved child!
Attention attracting- Not much is said in this video but the message is transmitted to the audience clearly
Sceneriating- Most commercials have storylines nowadays but this advert grabs attention cause it relates to all ages.
Whilst this commercial on the hand is not as gd as the first one..
http://www.youtube.com/watch?v=LPj__IEhSaw
I don't understand why beer is related to ufo???!!!
Not creative... all blue girl beer commercials have scenes with a few boys and girls having fun and drinking beer...
Nothing that is interesting enough so that it makes impact on people.. an easily forgotten commercial....
Its just my opinion, but what do u guys think? Are there any ways to make the second video a better commercial?
Hi Connie! I think you're right. I also can't think of any relationship between beer and ufo. What comes up with my mind for Blue Girl Beer is the song....hahaha
ReplyDelete~"I've been waiting for a girl like you to come into my life..."
Maybe this is their characteristic of a group of boys waiting for girls and sharing beers together!!(though I also think it's so boring)
Yes, the first commerical was humorous and made its point loud and clear.
ReplyDelete